Introduction
If you were born without wings, do nothing to prevent them from growing.
That's what Homestead India, a niche real estate developer of unique residential and commercial spaces believes in. Inspired by the 24/7 lives of a new digitally-driven generation, it has given wings to the real estate market with its refreshing new concepts designed to create differentiated living for the aspiring individuals.
Homestead’s unique concept of Boutique Branded Residences (BBR) stands firm on the belief that accentuated global lifestyles enable people to treasure every moment of their lives. These residencies inspired by the traits of leading icons like Michael Schumacher and Maria Sharapova, offer a first-hand experience of their celebrated lifestyle and raise a toast to your achievements.
Vision
To create valuable ideas through Human Architecture which will act as a market differentiator for the company and create new benchmark for the real estate industry.
Corporate Philosophy: Human Architecture
"Architecture begins where engineering ends."- Walter Gropius (German architect)
Architecture is the personification of one's beliefs and thoughts. It is a relationship between physical space and human beings; it becomes indispensable that it has the potential of creating a bond with the person. It is vital for a place to understand the needs of a person and strike the right chord. A space should be such that it leaves a person with wonderful memories to look back at. Architecture is beyond just a shelter. It should have the ability to bring joy, to exalt and stimulate the person living there. Everyday space is shrinking and the population is increasing leading to diminishing focus on human needs. An extra effort is needed to put a mix of best technology, understanding a person's future needs and a caring heart, to create spaces which will make the lives of people better. And when those forms take shape and people live in it, Human Architecture comes alive for Homestead.
Working Philosophy
Homestead, a leader in boutique branded residencies, believes in crafting projects that has been distilled from years of interaction and research with urban planners, home designers and customers. Homestead doesn’t believe in accumulating land bankers, it only acquires lands (whether through JV/ outright purchases/J Dev/ asset management) when we are ready with another game changing product and business model.
Unlike conventional real estate developers who acquire land first and then launch a product, Homestead believes in creating a business model and a product concept first and then look for land that can be best fitted for that business model. This ensures that any new product launch is well crafted and thought through.
Homestead has already successfully launched two premium residential apartments in Gurgaon based on this philosophy and is working on new business models which will be a game changing proposition for the company nationally and internationally .
House of Brands
Our unique endeavour lies in being the 'House of brands'- another innovation in the real estate category. The premise aims at creating projects which will be nurtured as brands and leveraged in other markets, owing to its equity.
The idea stems from the need for ergonomic design, economies of scale, strict (quality) control and standardization, keeping in mind international codes and scale of operation. The marketing plan is to launch brands (not just as individual projects) and nurture them, allowing them to grow and launch in other markets. The idea behind this unique initiative is to envision properties that will create their own brand equity besides having an analogous approach in terms of architecture and design excellence.
